It’s ‘Khela Hobe’ vs ‘Jai Shri Ram’ even at Bengal candy retailers

The bitter struggle for the elections in Bengal has reached the candy retailers with common retailers within the state churning out new delicacies, capturing the temper of the season — ‘Khela Hobe’ vs ‘Jai Shri Ram’.

Balaram Mallick Radharaman Mallick, one of many iconic candy retailers of Kolkata, has launched sandesh with the 2 slogans written on them. Whereas ‘Khela Hobe’ is written on the sandesh in white and inexperienced, the ‘Jai Shri Ram’ sandesh is in white and orange.

‘Khela Hobe’, which means ‘Sport On’, is a slogan first given by Trinamool Congress as scores of its leaders switched to the BJP, pitching Chief Minister Mamata Banerjee in opposition to all of the opposition faces.

The slogan has since develop into common with a pop model of it being performed at TMC rallies and hoardings arising throughout West Bengal. The opposition events have additionally launched their very own variations of the slogan, making it a flavour of the ballot season.

Furthermore, ‘Jai Shri Ram’ — the favored BJP slogan — has was the celebration’s battle-cry forward of the closely-watched elections, which is able to start on March 27.

“The soft-rolled Nalen Gur sandesh with both ‘Khela Hobe’ or ‘Jai Shri Ram’ embossed on them are already being purchased by the respective political events,” Sudip Mallick, the proprietor of the candy retail chain, instructed PTI.

‘Modi sandesh’ and ‘Didi Sandesh’, with photographs of the 2 leaders etched them, and different ‘mishtis’ (sweets) bearing symbols of the BJP and TMC are additionally on the tray on the market, he stated. “Such sweets have demand throughout the elections,” Mallick stated.

One other distinguished candy store, Felu Modak in Rishra, which had beforehand launched delicacies themed on common political campaigns, can be promoting such desserts.

Amitabha Dey, one of many homeowners of the store, stated, “There isn’t any political motive behind the choice to promote sandesh on the ‘Khela Hobe’ theme. We simply wished to attach with the individuals who love the slogan, we wished to the touch their feelings.”

There are three sorts of sandesh with the ‘Khela Hobe’ slogan — in white, inexperienced and orange, he stated.

The sandesh, having chocolate, strawberry and mango flavours, are priced between Rs 40 and 100, relying on the dimensions, he stated.

“We’re hopeful that other than the supporters of the political events, the candy can be successful among the many widespread folks,” Dey stated.


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